An autoresponder is a computer software program that automatically sends a reply to someone who’s is in need of new or some important information. It is being widely used as the time saving marketing tool for a home-based business promotion, as it gives you the ability to schedule the messages effortlessly for months at a time. Top internet marketers treat this as a drip marketing strategy and use it effectively as one of the sure ways to make money online.
Autoresponders are ideally suited for e-mail drip marketing. Hard sales strategies are no longer the norm; people don’t need a formal sales background to pull in prospects and potential customers into their network. Most experts claim that people need at least seven exposures to a product or service before buying it. So the really big question is: what role can your autoresponder play in influencing your prospects purchasing decisions?
Assuming that you work with permission-based, double opt-in lists (truly preferable to single opt-in lists) contacting prospects 7, 700, or even 7000 times over a lifetime is not beyond reach. Autoresponders afford you the ability to harness the Internet for that very intent. Forget the “All or Nothing” approach; i.e. a blatant sales pitch in your first autoresponder message. Not only won’t you get the sale, but there’s is a good chance your prospect will immediately unsubscribe.
Instead, use your initial message to thank subscribers for giving you the privilege of communicating to them on a very important subject. Next, concentrate on why they chose to sign up with you in the first place.
I can’t tell you how many times I’ve subscribed to an online newsletter that did not generate an immediate autoresponse thanking me for subscribing. Instead, later that day or the next I’ve received an email, clearly from the business owner him/herself. While I love the personalized attempt as much as the next person, this process just strikes me as somewhat silly; it’s not exactly a very valid use of that business owner’s time. After all, since today’s autoresponders make such an effective use of personalization and segmentation tools, why would a business owner feel uncomfortable using them?
An autoresponse is also perfect for electronic products like ebooks, ecourses, and similar products that are purchased online. Whether the eproduct is free or not, it should be sent automagically to the individual who requests and purchases the product. In the event you haven’t yet switched to using autoresponders to sell ebooks and other electronic products, you really lose twice. Owners who choose to personally process eproducts at the end of a purchase waste their time and profit margins. In fact, when someone takes the time to personally send the most recent request for a new free article, what aren’t they doing? That’s right! What they’re actually paid to do!
You can use autoresponder software to get hold of large number of people without having to send a personal message to every person on their mailing list. But the key to writing effective messages and finding ways to create a list should be the main goal from the beginning. Once you write mind catching messages gear up to send, an auto responder will deliver the same to your targeted list to nurture potential buyers and make money for you even while you sleep, play with your kids or go to the beach.
Several autoresponder tips;
- See that the messages sent are not too long.
- They should have the information that is easy to comprehend
- Correctly portray the product or the service that you are promoting
- Don’t be afraid to send more than 1. Remember, your prospect needs to see you message 7 times before it starts to sink in.