Classified advertising is a great way to get more leads and customers into your business. Even though they are small, you can really pack a punch with these small ads if ran in the right publications. But no matter where you run them, you will want to make sure that they follow all of the methods of direct response advertising.
You see most people when they run an ad, they are still requesting that people reply to them by mail. This is like tortoise marketing because it’s slow and takes so long to receive the information that was stated in the ad. In today’s world of phones and the internet, I still can’t understand why people are still requesting that people respond via mail. Don’t do this.
When running your classified ad, make sure that you’re using up to date technology so that you can make it easier for your prospects to respond to you. This isn’t considered a “secret” – instead, it’s more like common sense. If you’re planning on having people respond to you by mail, then you can pretty much kiss your business goodbye.
Now to make your ad work, you have to do your best to target your prospects. Targeting is important because you don’t want to sell an item to the wrong group of people. For example, if you’re selling a home based business opportunity, you don’t want to run ads for it in paper’s like the USA or Time Magazine. No, don’t do this. Instead, run your ad in home business magazines. This is where the bulk of your response will come from.
I’m getting a bit off track here, but I want to show you 2 quick ways to implement targeting in your business.
One of the best ways to start targeting in your business is to pick the right medium to advertise in. If you’re selling on the internet also, check to see if there are any forums and discussion boards that are in your line of business. This will give you a way to sell by website, and to lower your overall costs of doing business.
Another way to go about targeting is if you do direct mail. You can find a mailing list in something called the SRDS that will shortcut your learning curve. The SRDS contains a wide selection of mailing lists comprising of consumers who have recently bought something. And the more specific with your list that you go, the more success you will have with your mailing. So make the decision as to whether or not you should drill down to a highly specific group of people.
In respect to classified ads, you two ways to target your prospects:
1) Run an ad in a targeted magazine
2) Use your ad to connect with a particular group of people.
I think we already talked about running an ad in a targeted magazine, so let’s focus on using your ad to connect with a particular group of people. In the ad itself, there are many ways to target your prospect.
For example, you could run an ad in a fishing magazine that started off like this:
“ATTENTION FISHERMAN”. If you’re targeting body builders, you could say:
“ATTENTION BODYBUILDERS”… and etc. This is a great way to get someone’s attention.
Use these classified advertising tips to earn more money in your business today.
Good luck with making classified advertising work for you.
Daniel Kanuck is a marketing consultant who has been practicing direct response marketing for the past 10 years. He recently launched his offline marketing blog so that small business owners of any type can take their business to the next level. For more info on what Daniel can do for you, simply visit his website for more details: http://forums.renegade-billionaire.com.