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Marketing is Like Dating

Marketing is like dating. You must attract leads, differentiate yourself, and build meaningful relationships. And if things don’t go well, you have the heartache of rejection…or the pain of lost revenue. But unlike dating, there are proven marketing strategies that will help you build quality relationships that last a lifetime. To learn these secrets, join […]

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Avoiding Drip Marketing SPAM

I am reprinting this post from Infusionsoft’s blog because I think it’s critical information for any Drip Marketing program.  It doesn’t matter which email marketing software you use, the same principles are going to apply. _______________________________________________________________________________ Let’s Talk about Spam & Deliverability Posted: 02 Feb 2010 01:34 PM PST Recently, I had a conversation with […]

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How do you follow-up?

How Do You Follow-up? Take a look at these statistics.  Most of us have seen these numbers more than once and we instinctually know they’re accurate.   Painful, but accurate. We all know how important follow-up is but we struggle with actually doing it.  You’re busy.  You mean to.  You forgot.   Don’t feel bad, you’re not […]

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The Importance of Choosing Your Words

I heard a story about a man and his small son who were hiking up a mountain.  Suddenly, the little boy slipped and slid about 30 yards down the mountainside, getting caught in some brush.  Unhurt but frightened, he called out, “Somebody help me!”  A voice called back, “Somebody help me!” The youngster looked surprised […]

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Farming vs Hunting

Excerpt from Seth’s Blog: “Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting. The problem was that all of the animals were either dead or really good at hiding. Fortunately, we discovered/invented the idea of farming. Plant seeds, fertilize em, […]

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